All Posts Tagged With: "writing copy"

Here is a great article by Joe Vitale on Hypnotic Copywriting:

How to Hypnotize People into Reading Your Sales Materials! — Joe Vitale

On a sunny, warm day in August, 1996 I kneeled over the grave of P.T. Barnum and had one of the most remarkable experiences of my life. I had begun researching the famous showman in order to write my forthcoming new book, "There’s a Customer Born Every Minute".

I had visited the Barnum Museum, the Historical Library in Bridgeport, Connecticut, and met with Barnum scholars, biographers, and collectors of his writings.

I wanted to visit Barnum’s grave and pay my respects. Little did I know that the incredible, magical experience would change my life forever…

Continued

We were driving down the highway, the music faded out and the Announcer started spewing out something about Getting Rich on the Internet.

“What did you say Dad?”

“I said that guy is just “Poppin’ the Rag” he replied.

“Poppin’ the Rag”… what the heck is that?

“I never told you about my New Orleans trip?” he asked.

“Nope” - what happened?

“A couple years back — I went on a business trip to New Orleans. While I was walkin’ down Bourbon Street early one morning, I heard this “Pop!… Crack!… Pow!”

I listened again - heard where all the racket was coming from and headed in that direction.

There he was  — a young shoeshine boy doing a number on a man’s shoes.

That shoeshine boy was really puttin on a show. He was nothing but a blur of sparks and elbows.

Continued