How To Lose Your Current Customers, or not!
By 
andrew daum on Jan 31, 2008 in Featured, Small Business Marketing | comments(10)
“There’s a fine line between fishing and standing on the bank and looking like an idiot” -Steven Wright
I cannot tell you the number of emails I receive every day telling me how to explode my lists… how to generate targeted leads with video… basically, how I can build a huge business. I’m sure you receive them as well.
We are not going to talk about generating new business today, instead - let’s cover something you already have – but possibly in jeopardy of losing.
It’s a given that every Business must have a marketing strategy in place to generate new customers (advertising, direct mail, yellow pages, internet presence, email campaigns, social marketing, etc).
But what about our existing Customers?
Do you have a marketing strategy in place to keep the Customers you already have?… or do you just assume that;
Once they are a Customer - Always a Customer
We both know this is a false presumption, and not even close to being the truth.
