Here is a great article by Joe Vitale on Hypnotic Copywriting:
How to Hypnotize People into Reading Your Sales Materials! — Joe Vitale
On a sunny, warm day in August, 1996 I kneeled over the grave of P.T. Barnum and had one of [...]
Teaching Sells.
Teaching people a skill or how to do something has always been a great business model.
Problem is, most people do not know how to teach - they may know the subject matter - but they lack the communication and organizational skills needed.
Case in point — I joined a membership site this past November. [...]
We were driving down the highway, the music faded out and the Announcer started spewing out something about Getting Rich on the Internet.
“What did you say Dad?”
“I said that guy is just “Poppin’ the Rag” he replied.
“Poppin’ the Rag”… what the heck is that?
“I never told you about my New Orleans trip?” he asked.
“Nope” - [...]