With so much conversation about Google Payload - and from the questions I’ve had here and email, I think an overview of how Traffic Arbitrage works is in order. But I’m not going to cover "Traffic Arbitrage" in this post - I’ll begin a series of posts in a few days.
First, let me say upfront - I am not even close to being a "Jedi Arbitrager" or "Master Yoda" by any stretch of the imagination (not even my own). Traffic Arbitrage is something I do on a day-to-day basis, in addition to affiliate marketing and "Bending the Web" to promote a few sites.
Before I dive off into my Rant - I’d like to show you a few things first.
In the screenshot below, you will see my site is listed first and second for the phrase "google payload" - it has since dropped out - but during the actual launch it was bouncing back and forth between first and second. The blogspot blog was there when I first found out about Google Payload, and I assume it was there for quite awhile and had a heads up on the launch. I found out about the launch the night before and put my "Bending the Web" glasses on and went to work.

Like I said - my site has since dropped out of the top rankings for now - but if I wanted to, I’m pretty confident I could get back into the top five fairly easy. One thing you cannot see is the competing pages - there was one million three hundred and sixty thousand pages at that time (1,360,000).
Here is another screenshot on the phrase "google payload system" that I was listed first and second for out of eight hundred thousand or so pages.

Keep in mind… there were also a few pages of Adwords Ads competing for these phrases. The only difference being, they were obviously having to pay money to be seen while myself and others listed in the organic search were not.
Even though I am not listed in the top 10 now (I don’t think) for the phrase "Google Payload", it does not matter to me at this point. My goal was to be listed there when the "conversation" started to heat up, and be in place when the product actually launched.
I accomplished this goal and everything went off as planned. Like "Click Flipping", this is not always the case. There are times when you cannot "crack the code" for whatever reason and your "Bending the Web" campaign does not pan out as you had hoped.
So you will not think this was just a lucky break or a fluke - I’ll show you another "Bending the Web" (social power linking) campaign I did when "Assaulting the Web" launched.

In the screenshot above - I am obviously listed first and second out of a million or so pages for the phrase "assaulting the web" (third was mine as well - the Shoutwire page, but I lost that listing).
I could list a few more examples, but at this point I’ll just leave it at that.
Now for the obvious question, why am I showing you this? To brag? For my ego?
No, I would be better off not showing you and just keep on quietly doing what I do - lurking in the shadows with my ears open and nose to the grindstone. Unlike the mysterious "Jedi Master Arbitrager" from Brazil, I do not have any "never discussed before" secrets.
Everything I do is in the wide open (well - most of it). I do like to think I have a few tricks up my sleeve, but that is just an ego thing.
The Good…
Unlike the people who are paying to be listed with Adwords - if I do not like a product or think it has some flaws, I have no problem with saying so. It is not costing me anything to be honest. I’ll more than likely not make as much money as someone who is giving a "fake" or "bogus" review - but I can still look people in the eye the next day.
The Bad…
I’ve seen them… you’ve seen them… Pay Per Click ads (Adwords, Yahoo, MSN, etc) where it has the word "Review" in the ad, or they are telling you how you will be a miserable failure and not be able to compete without it. If I was paying for the ad - what type of a review do you think I’m going to give? You can bet your last dollar if someone is paying for the ad - the review will be good. Who in their right mind is going to pay a buck a click or whatever and say, "oh - the product sucks - don’t get it."
They cannot afford to be honest. There is a conflict of interest, and in most of the cases the person does not even own the product so how can they give a review anyway.
When I started talking about Google Payload - I did not own the product. I stated so in my first post. I was truly looking forward to the launch so I could buy it. Which I did.
While I do have a few issues with the product, which I also state in my posts - overall I think the product is pretty good. It was worth the money I paid. I’ll admit though - after going through it the first time I started to request a refund. I changed my mind after thinking about it, because I feel that I did receive fair value for the money I paid.
I think Alex could have done a lot better job explaining a few things in more depth, and from what I understand after reading his blog - he plans on doing some videos doing just that. Everyone that purchased Google Payload will receive them for free.
I like the fact that Alex is stepping up to the plate for his customers - continuing on with the relationship when he could just as easily end it and start spending the money he made. I do not know him, but his actions indicate he is a stand up guy (he just seems to have an issue with translating his thoughts to written form at times). If you read this Alex - don’t take it personal. I have a few issues of my own.
Enough on Google Payload already… that campaign is over (that’s me talking to me).
The Ugly…
Do I really need to cover the Ugly? Might as well.
I would say the Ugly in Affiliate Marketing is a combination of outright lies and manipulation.
I’ll just cover one Ugly for now - a recent Ugly that happened to me. Again, this is coming from my own perspective and you may disagree with me on this one.
As an Affiliate Marketer, we all know and realize that we are not only selling a product for someone else, but we are also building a "Buyers List" for the seller of the product. A list of "Buyers" is by far the most treasured item any Marketer can own. You can take away my house… my truck… my dog or whatever you want - but if you give me a list of known "Buyers" and tell me what they bought - I can get it all back.
That is the major problem I have with Affiliate Marketing (selling products others create). While you may be getting paid - and many times very well, you are not building a sustainable business. You are building a sustainable business for the owner of the product, but not for you. You are simply being paid - somewhat like a job does.
Case in point…
A couple months back, I did a little "Bending the Web" and made a few sales of a pretty good paying product. I had maybe 4 or 5 hours invested into the project and did pretty good. The product paid so well - I also did an Adwords campaign in addition to the stuff I normally do. I did not want to take the chance of missing out on any of the action in case my organic listings got bumped.
Like the screenshots above - I was ranked pretty good. I was ranked first, second and fifth for the exact product name - and third for my Adwords ad.
It has taken me awhile to get here… but this is The Ugly of Affiliate Marketing (again - my opinion and perspective).
The same Marketer rolled out another campaign for a different, but very similar product. His target market was the same. Only this time - he did not offer an Affiliate program for this product. It was his right not to do this - but to me this is The Ugly of Affiliate Marketing.
In the previous campaign, I sent thousands of people to his opt in page. How many actually opted in, I have no idea. While I can track how many I sent there - I cannot track how many actually did opt in.
In his first campaign, more than likely he had hundreds (or thousands) of Affiliate Marketers like myself promoting his product. If a respectable number of people did in fact opt in to his list - the list more than likely from the traffic we sent numbered in the high five or six figures. Obviously, I have no way of knowing for sure - it is truly just a guess and not really important to the point I’m trying to make.
The point is this.
He no longer needed me. If he did - he would have had an affiliate program for the new product he was selling. He had a large enough list from the first campaign. Why split up the money when you do not have to. Keep in mind, I also emailed my own list, as I’m sure every other Marketer did as well.
This is the problem I have with Affiliate Marketing. Sure… he paid me some money to sell his product the first time - but I actually helped him build his business.
I could go on and on with this Rant… but what’s the use. I’m tired of writing and tired of thinking about it - and It serves no real purpose. But there is a lesson to be learned.
For me the lesson is this. Quit making money and start building a business.
Rant Done!