What is the Purpose of your Site?

Quickcast on what type of site or blog do you have?

Off the cuff ramblings and unrehearsed…

What is the purpose of your web site or blog?

Does it truly have a purpose?… or have you forgot?

Is it to sell something… is it just a place for you to ramble on and give your opinion… why do you have one?

A lot of what I talk about may be obvious to you — but I can tell you it is not obvious to a lot of people… or they have either;

  1. Drifted off target… or,
  2. Forgot why they put up a blog or site in the first place.

I did this one pretty quick — skipped over a lot of things that I will cover in future Quikcasts and/or posts.

Stop by next week for the next QuikCast — a continuation (Part 2) of this one.

 
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4 Comment(s)

  1. On Mar 10, 2008, no imageandrew daum (Check me out!) said:

    Had to take this Quickcast down… I’ll put it back up. Was having issues with my server — always something :-)

  2. On Mar 14, 2008, no imageandrew daum (Check me out!) said:

    Okay… everything fixed — it is back up.

  3. On Mar 14, 2008, no imageSara (Check me out!) said:

    Don’t agree what you said about cnet and never heard of dosh.

  4. On Mar 14, 2008, no imageandrew daum (Check me out!) said:

    Not sure what you disagree with Sara — since all I said was someones 20 visitors could be worth as much as cnet’s 10,000 — I’ll assume it is that, and explain myself.

    Planned on covering that in another QuikCast — but I’ll do it now — a short version.

    When you have a site/blog that covers a very broad subject or topic — like technology, generally speaking — your visitor to buyer ratio is higher.

    Keep in mind - I was using cnet as an example, it was not a case study.

    For example, cnet may need to generate 10,000 visitors to make $20 on average - while a niched “blowling” blog/site may only need to generate 20 visitors to make $30.

    Cnet is talking to the entire “technology” or Internet universe, while the “bowling” blog is speaking directly to Bowlers - you could also niche it down even more and talk to new Bowlers, Professional Bowlers, Blind Bowlers, etc.

    All things being equal — niching it even tighter would reduce your traffic, while at the same time increasing the value of your visitor.

    But, on the other hand — niching it tighter can increase your overall traffic.

    If I did yet another blog on Internet Marketing, I doubt I could ever get much traffic to it on that broad of a topic.

    The Internet is overrun with Internet Marketing blogs and sites.

    But, if I did a blog on “Internet Marketing for ex-Mortgage Loan Officers”… I expect my traffic would be less than cnet’s — but it would be more than the broad topic of Internet Marketing.

    Hope I explained myself clearly…

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