Small Business Marketing

It’s really fun getting out of the house every now and then — I’ll have to get out more often.

You can even get a lesson or two about marketing, if you keep your eyes peeled.

Actually, I’m not sure I would call it a lesson — more of a refresher on something I know, but do not implement nearly as much as I should.

This weekend, my wife wanted to find where the Military donation station in Plano was located. She saw an ad in the paper where they were collecting clothing and home furnishings for Military personnel… so we jumped in the Hybrid and off on our adventure we went.

On our quest to find the donation center, we discovered these two ladies grabbing some rays at a petting zoo off of I-75 in Plano;

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“There’s a fine line between fishing and standing on the bank and looking like an idiot” -Steven Wright

I cannot tell you the number of emails I receive every day telling me how to explode my lists… how to generate targeted leads with video… basically, how I can build a huge business. I’m sure you receive them as well.

We are not going to talk about generating new business today, instead - let’s cover something you already have – but possibly in jeopardy of losing.

It’s a given that every Business must have a marketing strategy in place to generate new customers (advertising, direct mail, yellow pages, internet presence, email campaigns, social marketing, etc).

But what about our existing Customers?

Do you have a marketing strategy in place to keep the Customers you already have?… or do you just assume that;

Once they are a Customer - Always a Customer

We both know this is a false presumption, and not even close to being the truth.

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Give it a shot!

How To Do It Yourself

This is a reprint from our do it yourself page.

Some business owners either can’t afford a Hired Gun, or they just simply want to give it a shot and do everything themselves.

I can understand why those with more time than money would opt to give it a shot… just to see if they can figure it all out and do it on their own.

To keep you from having to figure it all out on your own, and wasting a lot of time experimenting with what does and doesn’t work, I’ll cover some of the Basics you need to know.

I call them Basics — but for any apprentice Gunslinger, these are required fundamentals you must learn and master.

Before we dive off into the Basics, let me give you some “Quick Tips” you can implement today.

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