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	<title>{Andrew Daum} &#187; Big Ideas</title>
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	<link>http://www.andrewdaum.com</link>
	<description>marketing riffs, rants and big ideas for the small business owner</description>
	<pubDate>Tue, 18 Nov 2008 16:21:45 +0000</pubDate>
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		<copyright>&#xA9; </copyright>
		<managingEditor>andrewdaum@gmail.com ()</managingEditor>
		<webMaster>andrewdaum@gmail.com()</webMaster>
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		<ttl>1440</ttl>
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		<itunes:category text="Society &amp; Culture"/>
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			<itunes:email>andrewdaum@gmail.com</itunes:email>
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			<title>{Andrew Daum}</title>
			<link>http://www.andrewdaum.com</link>
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		<item>
		<title>404 Missing Posts ~ page not found</title>
		<link>http://www.andrewdaum.com/2008/11/02/404-missing-posts-page-not-found/</link>
		<comments>http://www.andrewdaum.com/2008/11/02/404-missing-posts-page-not-found/#comments</comments>
		<pubDate>Sun, 02 Nov 2008 19:50:48 +0000</pubDate>
		<dc:creator>andrew</dc:creator>
		
		<category><![CDATA[Big Ideas]]></category>

		<guid isPermaLink="false">http://www.andrewdaum.com/?p=353</guid>
		<description><![CDATA[It&#8217;s time for a long overdue house cleaning.
In the event you came here and landed on the dreaded 404 &#8216;Page Not Found&#8221; page&#8230; that&#8217;s because I&#8217;m cleaning house and more than likely deleted the post.
I would never advise anyone to delete posts ranked in the search engines (like I&#8217;ve done), but I do not always [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://diythemes.com/thesis/?a_aid=efa57ff0&amp;a_bid=47c5a620" target="_blank"><img class="alignleft" style="margin: 1px 5px;" title="Thesis WordPress Theme" src="http://diythemes.com/aff/scripts/sb.php?a_aid=efa57ff0&amp;a_bid=47c5a620" alt="Thesis WordPress Theme" width="125" height="125" /></a>It&#8217;s time for a long overdue house cleaning.</p>
<p>In the event you came here and landed on the dreaded 404 &#8216;Page Not Found&#8221; page&#8230; that&#8217;s because I&#8217;m cleaning house and more than likely deleted the post.</p>
<p>I would never advise anyone to delete posts ranked in the search engines (like I&#8217;ve done), but I do not always follow my own advice.</p>
<p>But I do have a good reason.</p>
<p>This blog is going through a total makeover, redesign and getting back on focus (somewhat like our economy is trying to do).</p>
<p>A few days back I installed the latest <a title="Thesis" href="http://diythemes.com/thesis/?a_aid=efa57ff0&amp;amp;a_bid=d1c60af6" target="_blank">Thesis</a> theme&#8230; it looks a bit bland at the moment, but I&#8217;ll have it back up to speed and looking like a 70&#8217;s Disco before you know it.</p>
<p>So check back in a few days and let me know what you like, or dislike about the new changes.</p>
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		<item>
		<title>Network Marketing ~ and the dip</title>
		<link>http://www.andrewdaum.com/2008/09/15/network-marketing-and-the-dip/</link>
		<comments>http://www.andrewdaum.com/2008/09/15/network-marketing-and-the-dip/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 21:59:43 +0000</pubDate>
		<dc:creator>andrew</dc:creator>
		
		<category><![CDATA[Big Ideas]]></category>

		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Riffs and Rants]]></category>

		<category><![CDATA[home based business]]></category>

		<category><![CDATA[network marketing]]></category>

		<category><![CDATA[work from home]]></category>

		<guid isPermaLink="false">http://www.andrewdaum.com/?p=332</guid>
		<description><![CDATA[
Seth Godin pretty much described what it&#8217;s like starting and having a Network Marketing business in his book, “The Dip.”
While he was not referring to Network Marketing specifically&#8230; he pretty much hit the nail on the head when it comes to the challenges most Network Marketers face.
 
(Since I&#8217;m borrowing Seth&#8217;s image to make a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.andrewdaum.com/wp-content/uploads/2008/09/thedip.gif"><img class="alignnone frame size-full wp-image-334" style="margin: 5px 7px; float: left;" title="The Dip" src="http://www.andrewdaum.com/wp-content/uploads/2008/09/thedip.gif" alt="The Dip" /></a></p>
<p>Seth Godin pretty much described what it&#8217;s like starting and having a <b>Network Marketing </b>business in his book, “<b>The Dip</b>.”</p>
<p>While he was not referring to Network Marketing specifically&#8230; he pretty much hit the nail on the head when it comes to the challenges most Network Marketers face.</p>
<p><b> </b></p>
<p><em>(Since I&#8217;m borrowing Seth&#8217;s image to make a point&#8230; <a title="The Dip" href="http://www.squidoo.com/theDipBook" target="_blank">here&#8217;s a link to the book</a>.)</em></p>
<p>Like every business, Network Marketers begin at the far left&#8230; the small blue incline before the big dip.</p>
<p>Not a problem, most of us can climb that tiny hill easily&#8230; that&#8217;s the &#8216;getting ready to get ready&#8217; part of our journey and we can&#8217;t wait to get started.</p>
<p>We are all juiced up&#8230; motivated and off to conquer the world.</p>
<p>We sponsor a few friends and family members&#8230; make a few product sales, and start planning of ways to spend our newly found wealth.</p>
<p>Then it happens.</p>
<p><span id="more-332"></span></p>
<p>The next hill&#8230; right after the dip, it&#8217;s huge.</p>
<p>More like a Mountain.</p>
<p>The energy needed to climb out of that dip&#8230; most can&#8217;t do it.</p>
<p>So we quit.</p>
<p>Maybe we don&#8217;t quit and give up right away&#8230; we give it our all and try to climb out of the dip a few more times, but like Seth&#8217;s &#8217;stick man&#8217;&#8230; we slide back down the hill, right back to the bottom of the dip.</p>
<p><b>We are stuck there</b>.</p>
<p>So this time&#8230; we do quit.</p>
<p>And we should.</p>
<p>Why would you keep trying to get out of a &#8216;dip&#8217;, only to slide right back to the bottom. You have better things to do with your time.</p>
<p>Makes no sense whatsoever for you to keep on trying.</p>
<p>Those dreams of quitting your job&#8230; spending more time with your family&#8230; who were you fooling? &#8212; they were just crazy dreams!</p>
<p>But the real question is this;</p>
<p>What is it that&#8217;s keeping you in <b>the dip</b>?</p>
<p>Are you ready for this? (this should rattle a few folks)… it&#8217;s the fault of the Network Marketing company that you are stuck in &#8220;The Dip” &#8212; and ultimately fail.</p>
<p>The company?</p>
<p>How could it be their fault?</p>
<p><b><em>&#8220;Nah&#8230; couldn&#8217;t be their fault &#8212; I&#8217;m just a network marketing loser who quit.&#8221;</em></b></p>
<p>You are wrong&#8230; quitting does not make you a loser.</p>
<p>Quitting could be what makes you a &#8220;<b>Winner</b>.&#8221;</p>
<p>You were smart enough to get out before wasting any more time.</p>
<p>You see, most Network Marketing companies don&#8217;t get it.</p>
<p>It&#8217;s all about the <b>Passion</b>.</p>
<p>Does the company create products people are passionate about, or do they just have &#8216;<b>knock off</b>&#8216; me too products every other Network Marketing company offers?</p>
<p>Do you feel like you are a part of a community&#8230; and more important, do your customers?</p>
<p>Again, it&#8217;s all about the <b>Passion</b>.</p>
<p>Network Marketers will not quit a company where they have a sense of belonging.</p>
<p>And your customers&#8230; they will not quit buying products they are passionate about&#8230; and they won&#8217;t leave a community of &#8216;like minded&#8217; people who share the same passions&#8230; it simply does not happen.</p>
<p>That&#8217;s how you get through the Dip.</p>
<p>Like I said though&#8230; most companies don&#8217;t get it, but a few do.</p>
<p>You don&#8217;t have to get stuck &#8216;in the dip&#8217;&#8230; instead, find a company where the customers are truly passionate about the products&#8230; what the products have done for them&#8230; and where there&#8217;s a <span style="text-decoration: underline;">sense of belonging</span> and a community where they can share that passion &#8212; that&#8217;s a <b>Dip Killer</b>.</p>
<p>The &#8220;<b>Big Idea</b>&#8221; for the Day&#8230;</p>
<p><a title="Find Your Passion" href="http://gamechanged.com/"><b>Find Your Passion</b></a>!</p>
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		</item>
		<item>
		<title>Product Development and Niche Marketing Ideas</title>
		<link>http://www.andrewdaum.com/2008/08/28/product-development-and-niche-marketing-ideas/</link>
		<comments>http://www.andrewdaum.com/2008/08/28/product-development-and-niche-marketing-ideas/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 18:23:15 +0000</pubDate>
		<dc:creator>andrew</dc:creator>
		
		<category><![CDATA[Big Ideas]]></category>

		<category><![CDATA[Featured]]></category>

		<category><![CDATA[direct response marketing]]></category>

		<category><![CDATA[mailing lists]]></category>

		<category><![CDATA[niche marketing]]></category>

		<category><![CDATA[niche research]]></category>

		<category><![CDATA[Product Development]]></category>

		<category><![CDATA[product development research]]></category>

		<category><![CDATA[product development video]]></category>

		<guid isPermaLink="false">http://www.andrewdaum.com/?p=309</guid>
		<description><![CDATA[The Big Idea for the day!
I don&#8217;t know about you&#8230; but sometimes it just seems like my brain freezes up &#8212; much the way it does when I inhale a Swirl at Uncle Julio&#8217;s through a straw (a swirl is a frozen feast of margarita and sangria).
Doesn&#8217;t matter what I do &#8212; pull out my [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-310" style="margin: 10px; float: left;" title="Got my \" src="http://www.andrewdaum.com/wp-content/uploads/2008/08/eye.gif" alt="Got my \" />The <strong>Big Idea</strong> for the day!</p>
<p>I don&#8217;t know about you&#8230; but sometimes it just seems like my brain freezes up &#8212; much the way it does when I inhale a Swirl at <span style="text-decoration: underline;">Uncle Julio&#8217;s</span> through a straw (a swirl is a frozen feast of margarita and sangria).</p>
<p>Doesn&#8217;t matter what I do &#8212; pull out my cheat sheets&#8230; spend an hour at Clickbank, etc, etc&#8230; but nuttin &#8212; might as well head on over to Uncle Julio&#8217;s.</p>
<p>My brain is frozen.</p>
<p>Product Development and Niche Marketing is a tough business.</p>
<p>You first have to learn how to use all the &#8220;tools of the trade&#8221;&#8230; Camtasia, Video Camera, web site or blogging software, Graphics programs, how to create ebooks and pdf&#8217;s &#8212; then you have to figure out how to get people to your site.</p>
<p>Wears me out just thinking about it &#8212; and that&#8217;s not even a full list of stuff you need to know.</p>
<p><span id="more-309"></span></p>
<p>Sad part?</p>
<p>Even once you&#8217;ve learned to use all those tools and drive traffic &#8212; you&#8217;re not even on the home stretch yet.</p>
<p>What about the <strong>Product</strong>?</p>
<p>Have you done the research?</p>
<p>Is it one people will buy? &#8212; or did you just waste like six months of your life developing and creating a full fledged High Def Video course no one even needs&#8230; much less wants!</p>
<p>I know &#8212; been there myself&#8230; <em><strong>&#8220;Sounded like a good idea at the time&#8221;.</strong></em></p>
<p>Let me save you some heartache.</p>
<p>You need to stop guessing what works, and become a <strong>Copycat</strong>.</p>
<p>Develop and promote products that are proven sellers.</p>
<p>It&#8217;s easier to do than you think.</p>
<p>The best way for you to do it &#8212; see what&#8217;s selling now; and like I said, become a Copycat.</p>
<p>You are not wanting to be a &#8216;<strong>Trailblazer</strong>&#8216;&#8230; right? &#8212; you are wanting to create, develop and promote products that stand a better than average chance of making enough money to pay a few of those bills &#8212; or that let you tell the Boss &#8220;<em><strong>your fired &#8212; I&#8217;m gone</strong></em>.&#8221;</p>
<p>I&#8217;m going to give you a little shortcut on how to do just that.</p>
<p>But, instead of me telling you about it here&#8230; I did a quick little video.</p>
<p>Nothing fancy&#8230; just a quick screencast.</p>
<p>And it doesn&#8217;t get any easier than this.</p>
<p>So, before you create that new ebook or HD Video on &#8220;<em><strong>How to Breed Termites for Fun and Profit</strong></em>&#8221; &#8212; check out the video (trying out Blip.TV this time).</p>
<h3><strong><em>Andrew</em></strong></h3>
<p><embed src="http://blip.tv/play/AcqnZAA" type="application/x-shockwave-flash" width="490" height="367" allowscriptaccess="always" allowfullscreen="true"></embed></p>
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